Meads is a family-owned vegetarian restaurant in Old Town Orange, CA. Their mission is to serve and satisfy meat-eaters, vegetarians and vegans alike. The small cafe sources their menu with local produce and uses environmentally friendly paper products. From the original artwork to the reading nook and the friendly staff, the whole place operates on good vibes.

The logo utilizes the prongs of a fork to represent the roots of the Meads family tree. The branding is earthy, but also maintains the minimalism of the Swedish style. The logotype is modified to look rough, as if formed with soil.