To create an original and memorable brand identity for a new craft-brewing company. Hop Biers is a crowd-funded micro-brewery, located in the Shoreditch neighborhood of London, UK. Student work.

The aesthetics are inspired by the street art of Shoreditch and the edgy, contemporary vibe of the neighborhood. The beers labels feature abstract beer hop faces, inspired by Jean-Michel Basquiat’s sketchbooks. The characters and the custom logotype were drawn with a paint marker, to achieve the primitive painted look.