Jana Wirth is a model with representation in New York, London, Paris, Milan, and Berlin. After years in front of the camera, she is looking to start her own beauty company, with an apothecary line.

The logo contains both a “W” and a “J” and is inspired by a synthesis between the concrete jungle of New York City and the natural forests that the fragrances are created from. The first line of products includes the daily scent kit of 12 different roll-on perfumes, full-size 4 oz bottles and candles of each scent.